Rachelle Barnett lists and sells rural property with Elders Young. She has worked in real estate for 19 years, including 12 years in the Riverina and South West Slopes. In 2024 she used Agtuary reports with buyers and in listing presentations.
01
Problem
Rural listing presentations and buyer briefings need property and sales data that supports the recommendation. Rachelle said agents in her district are left exposed when that rural data is missing.
02
Previous workflow
She said agents rely on sale statistics produced for residential and commercial markets. That leaves rural listing presentations without data that supports the recommendation.
03
Agtuary workflow
Rachelle uses the Agtuary reporting system when she lists and sells rural properties. Buyers use that data when they decide whether to compete on a property. She is also using Agtuary for property statistics and sale results.
04
Data used
- Agtuary reporting system
- Property statistics
- Sale results
“The feedback from potential buyers on the in depth data that we can now provide with the Agtuary reporting system is a complete game changer, they are more confident in competing on a property when they have so much data to support their decision. This is giving me a significant point of difference to my competitors and making Elders the market leader in our district for rural sales.”
“Brent is now introducing me to a new system that will give me access to more accurate details on property statistics and sale results. This will improve my status again as all agents rely on CoreLogic for data and they are very inaccurate with rural data, they primarily focus on residential and commercial which leaves us exposed when making recommendations and doing listing presentations when you can't get the data to support your presentation.”
“This support has allowed me to currently be in my most successful year of sales in my career and I feel the ability to be a market leader with this imperative technology is a big contributor to my success. In this difficult market for our district, only 5 large farm transactions have gone through for all agents, with 3 being from me.”
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